What I Wish I Knew Before Hiring My First Real Estate Coach

If you’re a new or aspiring real estate coach, you’re probably thinking about how to fast-track your success. Hiring a real estate coach sounds like the logical first step—and it can be, but only if you know what to look for.

As someone who has been on both sides of the coaching relationship, let me share the top lessons I wish I had known before hiring my first real estate coach. My goal is to help you avoid the mistakes I made, accelerate your growth, and find the kind of mentorship that truly moves the needle in your business.

Lesson #1 – Not All Real Estate Coaches Are Created Equal

One of the biggest myths in the coaching industry is that any coach with experience in real estate is qualified to coach others. Experience doesn’t always translate to teaching ability.

What I wish I had done differently? Interview more than one coach. Ask questions like:

• “What’s your process for helping new coaches develop a signature offer?”
• “Can you share success stories or testimonials from other coaches you’ve worked with?”
• “What happens if we don’t see results in 3-6 months?”

Tip: Look for coaches who specialize in working with real estate coaches, not just agents. There’s a big difference in how they help structure your business model, brand authority, and client acquisition strategy.

Read our post on Can a Real Estate Coach Make You More Money? Here’s What New Agents Should Know.

Lesson #2 – Clarity Beats Charisma

Many of us get drawn to charismatic personalities. I certainly did. But what I needed was someone who could give me clarity, not just confidence.

A good real estate coach helps you:

• Define your niche
• Build your marketing funnel
• Systematize your sales process
• Optimize your time

Avoid coaches who focus only on motivation and mindset without giving you tactical, business-building tools.

For an example of what a structured coaching framework looks like, check out Harvard Business Review’s take on effective coaching strategies.

Lesson #3 – Price Doesn’t Equal Value

When I first started, I equated high-ticket coaching with high impact. That’s not always true.

Yes, investing in yourself is important—but there’s a fine line between investment and overpaying for fluff. The most effective real estate coach I’ve ever worked with charged less than half of what others did, but delivered twice the ROI.

Ask for a breakdown of deliverables. Don’t be afraid to negotiate terms or ask about refund policies.

Curious about ROI? Here’s Can a Real Estate Coach Make You More Money? Here’s What New Agents Should Know.

Lesson #4 – Group Coaching Can Be Just as Powerful as 1:1

There’s a misconception that private coaching is the gold standard. In reality, group coaching can provide more value—especially if you’re just getting started. Why?

• You benefit from hearing others’ questions and strategies
• You’re part of a community
• It’s more affordable and often more scalable

That said, ensure the group is active and led by someone who facilitates real transformation, not just weekly check-ins.

Try a hybrid model if you can—some 1:1 access with a group dynamic for accountability.

Read Forbes’ article on the rise of group coaching models.

Lesson #5 – Your Coach Should Help You Build Your Business, Not Theirs

Unfortunately, some coaches are more interested in turning you into a mini version of themselves. That may sound flattering—but it’s a red flag.

Your business should reflect:

• Your values
• Your vision
• Your ideal client profile

Ask any potential coach, “How will you help me tailor my business around me, rather than fit me into a box?”

A good real estate coach helps you discover and amplify your voice, not replicate theirs.

Learn more about [Book A Call].

Lesson #6 – Accountability Is Everything

One of the most underrated traits in a coach? The ability to hold you accountable in a way that challenges—but doesn’t shame—you.

The best coaches I’ve worked with:

• Set clear, realistic goals
• Track weekly progress
• Reframe failure as feedback
• Encourage action over perfection

You need someone who’s going to push you beyond your comfort zone and make sure you don’t burn out doing it.

If a coach promises you success without discomfort, run the other way.

Final Thoughts – Choose Intentionally, Not Emotionally

Hiring a real estate coach is a big step. It can catapult your growth—or stall it—depending on the decision you make.

Here’s what I recommend:

• Research at least 3 coaches
• Look for alignment in values and business style
• Don’t rush the decision—ask to sample their content or join a short-term offer first

The right coach will not only teach you how to grow a real estate coaching business—they’ll model the type of coach you want to become.

Ready to start? Explore [Book A Call].

• Harvard Business Review – Coaching That Works
• Forbes – Group Coaching Trends